“No passion in the world is equal to the passion to alter someone else’s draft”

You might have written the piece perfectly with punctuation in its place following a sound grammar rule.  You might have ran the spell checker quite a number of times to correct the misspelled words; you have also read the piece a number of times from the beginning to the end yet you feel something is missing somewhere!

Well, it is when content editing is required. Most of the writers know how to edit grammar, how to make use of the correct punctuation, but editing content is all these and even much more!

Content editing is not all about pointing out the mistakes but is that must element to make your content a flaw proof piece. Editing is that masterstroke which adds a signature touch to your content.

On the most fundamental level content editing supports you in streamlining your content while removing excess words and ideas. Editing is like carving a marble statue; where your story starts as a war block of marble and with each chisel you not only take contour your story but make it exactly like what you truly want it to be.

Another significant value of editing is in reducing writers block. One of the chief causes of writers block is the belief that what you write in your first draft has to be good. This incorrect belief will vanish as you make yourself comfortable with the idea that you will be editing your first draft later. So there is no need to make your first draft perfect instead jot it down on the page and edit it later. This will free you’re your thought, hence will help to shut your internal censor off, which is indeed the biggest enemies of writing good.

Editing keeps you to the message, whilst illustrating your thought in a simple and catchy way. Editing nicely chops off the unwanted element of your write up. Seldom you will find how effectively large sections of a story can be chopped off without actually affecting the quality of the write up. It may look beautiful but a neatly painted zebra wouldn’t add any extra dimension to the painting of the sunflower and the same is true for the extra part of your story. Editor with his master tool shapes the write up while ideally chopping off the unwanted.

Editing is the key factor, which contours the structure of your content while enhancing the clarity of the write up. There are many other questions that can be taken care through a thorough editing.

Content editing supports you in deciding, if anything is missing.

•    Have the needs of the audience been kept in mind in the article?
•    Is the title justifying the article?
•    Have the ideas been adequately developed in the write up?
•    Are all paragraphs unified and coherent in the article?
•    Is there an underlying logical order evident in the placement of each paragraph?
•    Do the paragraphs flow smoothly from one to the other?
•    Does each paragraph serve a logical purpose?
•    Could any of the sentences be written more concisely without losing meaning?
•    Are the sentences clear and complete?
•    Is the piece of writing fair to the subject and to the reader?

It is through a thorough content editing you will be able to decide whether

•    If there are any gaps or lapse in the provided information?
•    Have there been any further developments in regard to the featured story, which can be added to the content?
•    What more could be added to offer a signature touch to the content?

Content editing is fun and simple and all is needed is an eye for detail to make your content a hallmark of creativity and originality.

Posted By:admin Content writing

A neatly designed website with every image on its place but without adequate scannable content! Well, sounds even unimaginable. Content is indeed that must element of your website, which makes your site ‘sticky’. Browser actually finds no reason to stay in there if there is nothing to read in the website.

Imagine a situation, where you have perfectly designed your site without adequate content to illustrate your view and vision. Do you really think that browser will stick to your website? Well, let us face this- the answer would be a  resounding ‘NO’.

Adequate content is indeed the key factor to make your site climb high while fetching you profit. “I am not Milton, how will I give life to my words!”, I am not Shakespeare how will I allure reader with the right words!” perhaps these and a million question tease you out of thought as you think about writing good content to pull more traffic. However, writing a user-friendly good content is much easier than being Shakespeare or Milton.

Ponder on the following tips to make your website ‘sticky’ with the right words:

Write about what people really wants to know: This is the cyber media and is indeed not a platform to showcase your likings and disliking. Be objective and think about what the readers want to read.  Write about things which people would be really interested to read and above all read yourself. Write something that you would read yourself. Remember, in the Internet people really do not have much time to read but they scan a write up. Grab their attention in the first few sentences and once you succeed in that, you are done!

Research, explore and study: Try to walk a few extra miles to give your readers something extra as they browse your website. Make your content stand apart with the correct facts and with the right kind of illustrations. Research and explore your resources to write about the unuttered facts. Precisely, if you need facts, dig for them. Leave no stone unturned to get the correct facts. Once you get the facts the rest fall into place easily.

Be original – Do not copy and paste and try to be as innovative and original as possible. Take inspiration from your resources but never make your write up a replica of the resource. Readers love to read something new so give them that. If only you can give your hundred percent to your target audience, you can expect them to stick to your site. In a word, there is no shortcut to writing good content. What it needs is your creativity and most importantly the flair for writing.
Finally, research your readership and study your potential readership to offer customized content to befit their need while making them ‘stick’ to your site.

Posted By:admin Content writing

Must be wondering of the creative term – cloud computing? Well, Cloud computing is a generic term for all the associated functions with delivering hosted services over the Internet. These services are divided into three specific categories, namely Infrastructure-as-a-Service (IaaS), Software-as-a-Service (SaaS), and Platform-as-a-Service (PaaS). The term cloud computing derives its inspiration from the cloud symbol that represents the Internet in most of the flow charts and diagrams.

A cloud computing service has three distinct features that separate it from traditional hosting. Especially the minute or the hour sells these services on demand. These services are flexible and a user can have as much or as minimum of a service as they desire at point of time. The service is fully managed by the provider. Worth mentioning innovations in visualization and distributed cloud computing, as well as enhanced access to high-speed Internet have improved the scenario of cloud computing.

A cloud can be both private and public. A public cloud usually sells services to anyone on the Internet. Presently Amazon Web Services is the most reputed and extensive public cloud provider. A private cloud indicates a proprietary network or a data center, supplying hosted services to a selected number of people. When a service provider makes use of public cloud resources to create their private cloud, the resultant is called a virtual private cloud. In either cases, the goal of cloud computing is to provide scalable and easy access to computing resources and IT services.

Infrastructure-as-a-Service provides virtual server evidences with particular IP addresses and blocks of the storage on demand. The customers use the provider’s application program interface (API) to sbegin, stop, use and evaluate their virtual servers and storage capacity. In the enterprise, cloud computing usually allows a company to pay for as much capacity as is required. Platform-as-a-service in the cloud computing is a set of software and product development tools that are hosted on the provider’s infrastructure.

The web developers create applications on the provider’s platform via the Internet. PaaS providers may use APIs, website portals or gateway software downloaded on the customer’s computer. Force.com,  and GoogleApps are good examples of PaaS. The key reasons to go for cloud computing includes agility, cost effective factor, device and location independence, multi tenancy, reliability and may more.

Posted By:admin Web Development

In the recent era, Liferay has proved itself as one of the most sought after open source web development platform to offer an edge to your online presence. Its matchless reliability, cost effectiveness and most importantly for its capability to support the innovative development of Internet based application, Liferay is indeed the most trustworthy web development platform to bank upon.

In today’s Internet marketing era where websites are thought to be the platform to illustrates your online presence in the most eloquent way, Liferay portal is increasingly being used all across the globe to meet the most challenging of the IT requirements.

Liferay, the only open source portal is compatible with any kind of database server, application server and operating system. Liferay also ideally supports  many different servlet containers.
Liferay Portal comes in two flavors viz, Professional and Enterprise editions to cater to the varied IT requirements.
•    While the Liferay Portal Enterprise edition is based on Java Enterprise Beans, the Liferay Professional version is ideally based on POJO and uses Spring framework.

•    A complete J2EE application server is required by the Liferay Portal Enterprise to run, however the Liferay Professional can run on any simple servlet container.

•    Being the most stable version of the product the Liferay Portal Enterprise Edition (EE) supports companies in maintaining the stable version of the product for longer time frame.

The high-end functionality, compatibity and scalability of the Liferay open source platform supports in consolidating, organizing and accessing all the data and application via a single point of access.

Learn more about some of the noticeable benefits of the Liferay portal
•    Liferay offers out-of-the-box tools providing more than 60 portlets
•    Liferay CMS and Liferay Collaboration provide content management, web publishing, collaboration and social networking options.
•    The portal is based on SOA strategy which supports in the enterprise  application and integration of the existing systems
•    The Liferay portal offers drag & drop feature which further allows users to move different elements around in the portal.
•    The Liferay portal support for 22 languages

With its state of the art technology the Liferay Portal is benchmarked among the most secure portal platforms

Posted By:admin Web Development

Let’s face it! It is certainly not just the write up which matters to beef up your web page but a good and relevant content, which ultimately helps your to soar high. Good contents are essentially the write-ups, which are relevant and are written with excellent quality.

But what is exactly a good content? A write up neatly crammed with pretty words; will that be a good content? The answer is a big resounding NO. A good content is a write up which should have a purpose; a neat write up which can be easily and openly be shared with the readers, on which the readers can bank upon. A good content is that visual stimuli for your web page with which the readers can relate, which your target audience can understand and above all can navigate through. A well-written content is ‘digged’ by the online users only because it is factual, useful, relevant, insightful and interesting.

In short writing good content is one of the best and effective ways to bring life to your web page. Now that you know how important it is to write a good content for your web page so it’s the time to understand the secret how to write a good content.

The most challenging part of writing good content lies in knowing the technique, “How” to make the content good. The first and perhaps the most important step is thorough practice. It is only sheer practice, which can make your write up good, even better, and then the best to craft your content as a logo of your creativity.

Consider the following tips

Let your content be useful: No matter how beautifully a content is written yet if it is not useful and does not cater to the need of your target audience then the content indeed stands nowhere. Let your content be useful and effective to befit the requirement of your audience.

Write catchy headline: Your headline should tell the reader the importance of  the write up and  should aptly justify the content. Hence selecting a catchy title is necessary to make the first impression. Select your title then proceed to your writing job. Jotting down the title is your first. Try to give little extra to your readers by making the headline informative yet catchy and innovative.

Write scannable content: Readers do not read content for the first time rather they scan through. Plan out your content and structure it in such a way that that the readers can quickly find the information they are looking for without having to dig through the whole post. Insert bulleted texts and break information into paragraphs with relevant titles to grab the attention of the readers.

Create your own signature style: People have their own writing style.  Create your own writing style to add a signature to your content. Web content writing is all about simple, concise, brief and lucid writing. Do not complicate your write ups with ambiguous words, phrases and sentences and keep your content short and simple.

Finally, concentrate on your clarity and revisit your post before submitting it. Your good content is now ready to beef up your web page and to stand apart.

Posted By:admin Content writing

“The skill of writing is to create a context in which other people can think”

Indeed true. It’s all about writing and writing effectively, while saying the old words in a whole new way. Content writing for your website is therefore an innovative way of generating the content for a specific page while keeping in mind the generic and specific need of the website.

However, the content writers often face challenge while starting with a completely blank page. How innovative should the writing be? How well knit the article would be? All these and other million questions tease one out of thought. Hence the most difficult approach in writing a whole new page is by starting with a completely blank page. This forces you to pull all of your creative ideas while featuring all your innovativeness in order to make the content stand apart. The idea is to generate an innovative content and while for some it is an easy task, others often find it difficult to start from the scratch

Ponder on the following tips for writing a plagiarism free, unique content

Consult the resources- be inspired

Content writing is a process and a well designed and well-informed content is indeed an important element to beef up your website. It is indeed difficult to know almost anything and everything, whatever you try to write for the web page and it can happen that you might have to write on something, which you have never studied. Writing from scratch for such a subject line, while making the content innovative, demands attention. The best thing to do is to first research on the subject. Be it the online portals or a trip to the local library you need to take inspiration from the resources available to make your content stand out.

Explore your resources

Respect the integrity of original work and try to be as original as possible while writing. You can indeed take inspiration from other’s works however being innovative actually costs nothing, instead pays you while making the content rich and plagiarism free. The best way to come up with an innovative and unique content is by visiting a number of pages, book marking those pages, researching further and then coming up with your own content. Use your resources as a knowledge base and explore further to make your content unique.

Near duplicate content, a strict NO NO

If you really want to make the web page rank high in all the major search engines then duplicate content is a strict No No. The reality remains that major search engine like google is very much finicky about duplicate content and even near duplicate content ad if your content is not original then google wont be interested to display it even.
Finally, think original to be original and to make your content a piece of art

Posted By:admin Content writing

“The brain is hungry not for method but for content, especially content which contains generalizations that are powerful, precise, and explicit”—Frederick Turner
The immense development of the online industry has widened the horizon while giving rise to a whole new profession – Content Writing. The need and importance of a structured website with well knit content was always there and it is with the boom in Internet marketing, the necessity of proper, well edited and well written content was felt first time. Now a day content writing has become a full-fledged communication industry with a lot of promise to make every website a success.
However, content writing is indeed not just writing for the web but a lot more. Web content writing is a vast field incorporating anything from blog writing to article, news capsule to SEO based content writing. All these stand as the varied types of content writing, demanding creativity, originality, detailing and above all skill.
One of the most important aspects of web content writing is therefore to develop content to cater to the need and requirement of the interactive media. Effective research therefore is the basic crux of content writing. A relevant, well researched, rightly optimized content offers that extra edge to your website while making it stand apart amidst the crowd. A theme based, well knit and well researched content indeed holds more relevance for the website and is not only favored by the real browsers but also liked by the search engines.
Since Internet is to some extent mechanical as a medium, so adhering to some important technical aspects are important while writing content for the web. One of the most important elements in this is the concept of keyword optimization. Web content writing thus covers a significant aspect of the art of skillfully integrating the keywords into the text without hampering the quality of the text.
In India, content writing has become a huge industry today while attracting the multinational companies to offshore their projects. This has further poured in a wide spectrum of job opportunities. Just not restricted itself to promotional or creative writing, web content writing covers almost every genre of writing while taking the art of content writing to the next level of maturity.

Posted By:admin Content writing